About – BRANDNEW

BRAND NEW, EVERYDAY, SINCE 2012

Who we are

We are an experienced branding and packaging agency, proudly part of Propaganda Communication Group — well-known on the Romanian market, recognized for its integrated approach to marketing and communication. Backed by a senior team and full-spectrum 360° expertise, we bring depth, vision, and execution power to every brand we touch.

What we do

We don’t just build brands — we shape bold identities, craft meaningful experiences, and design with purpose. From strategy and naming to visual storytelling and digital footprint, from label and packaging design to shelf presence, we transform ideas into iconic, future-ready brands. Whether launching from scratch or reinventing what exists, we bring passion, precision, and creative firepower to every project.

Our promise

We promise to challenge conventions, stay human, and design for impact. We’re here to create brands that connect, inspire, and grow — not just look good, but do good. Our work is rooted in collaboration, insight, and a deep belief in positive change.

What we deliver

With years of industry know-how and a team that merges artistry with strategy, we deliver more than outcomes — we deliver breakthroughs. Our process is equal parts creativity and clarity, refined by experience and driven by results. Every detail is intentional. Every decision, informed. From first sketch to final launch, we deliver with confidence, craft, and care.

OUR SERVICES

Brand Audit

We start by listening. Through a comprehensive brand audit, we analyze how your brand is perceived internally and externally. We assess consistency, clarity, differentiation, and emotional connection — identifying what works, what doesn’t, and where the untapped potential lies. It’s the first move toward stronger brand impact.

Brand Architecture

As your business grows, so should its structure. We design clear and scalable brand architectures that organize your offer in a way that makes sense — to your customers and your teams. Whether it's a monolithic, endorsed, or house-of-brands model, we create a system that supports growth without confusion.

Brand Positioning Strategy (All Strategic Brand Fundamentals)

At the heart of every great brand lies a clear and compelling strategy. We define your brand’s purpose, promise, values, tone of voice, and personality — and position you meaningfully in the market. With insight and clarity, we set the foundation for long-term relevance and differentiation.

Brand Naming

Naming is more than words — it’s identity, recall, and emotional spark. We create names that are original, relevant, pronounceable, and protectable. From corporate to product naming, we blend creativity with strategy to deliver names that stand the test of time.

Brand Slogan

A great slogan captures the brand essence in just a few words. We craft taglines that are both strategic and poetic — rooted in your brand promise, but designed to inspire, engage, and be remembered.

Brand Story

People connect through stories. We help you articulate your brand narrative — who you are, why you exist, what you believe in. With the right tone and structure, your story becomes a powerful tool for connection, culture-building, and communication.

Visual Identity (Logo, Corporate Materials, Visual System)

We translate your strategy into a distinctive visual language. From logo to typography, color, iconography, and brand materials, we create a cohesive identity system that is expressive, consistent, and adaptable across every touchpoint.

Packaging Design

Your packaging is often your most visible branding tool. We design packaging that captures attention, communicates value, and reinforces your brand story — balancing aesthetics, function, and shelf impact to create designs that sell.

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