GEROVITAL DEO – BRANDNEW

SUMMARY

GEROVITAL H3 - ANTIPERSPIRANT

Context:

The deodorant category is extremely dynamic, with large portfolios that are frequently updated. In this fast-paced environment, brands need to remain relevant. Gerovital, a heritage Romanian brand with strong trust credentials, operates with two deodorant sub-lines, that needed a visual update:

1. A range focused on skin care benefits (enriched with vitamins and minerals);
2. A range centered on fragrance performance, featuring a scent that evolves gradually.

CLIENT:

Farmec

BRAND:

Gerovital H3 Antiperspirant

INDUSTRY:

Cosmetics

TASK:

Packaging Redesign

The Brief / The Challenge:

The challenge was to create distinct packaging designs for the two deodorant lines (one more functional, one more sensory) while preserving a unified brand presence.

The project asked for:

- A packaging design that highlights the main benefit of each line (care vs. fragrance);

- A graphic system that differentiates the two ranges but still feels like they belong to the same brand family;

- A strong shelf impact in a category where consumers often make quick, benefit-driven decisions.

The Solution / The Design Concept

We built two complementary design directions anchored in the same visual architecture.

For the Skin Care line, we developed a clean, fresh visual approach built around softness, safety and dermatological care.

For the Fragrance line, the design is more expressive, using fluid forms and layered elements to suggest scent evolution and sensorial depth.

Common brand elements such as the Gerovital H3 logo and the Prof. Dr. Ana Aslan signature anchor both designs, ensuring visual unity and brand recognition and credibility.