GEROVITAL DERMA+ – BRANDNEW

SUMMARY

DERMA+ by GEROVITAL

Context:

International dermo cosmetic brands are investing heavily in both product innovation and promotion. What’s more, new brands are emerging at an accelerated pace — sometimes several from the same manufacturer.

In this highly competitive landscape, Gerovital dermo cosmetics brand have gained market share in a remarkably short time, in a segment traditionally dominated by powerful global players.
The quality of the Derma+ range became widely recognized and appreciated by consumers, dermatologists, and pharmacists alike — backed by a team of experienced researchers and strategic collaborations with industry experts.

CLIENT:

Farmec

BRAND:

Gerovital Derma+

INDUSTRY:

Cosmetics

TASK:

Packaging Design

The Brief / The Challenge:

GEROVITAL DERMA+ needs to keep pace by refreshing both its product range and its image — standing apart from standard cosmetics through a design language with a subtle, medical-inspired aesthetic.

The Solution / The Design Concept

The design approach focused, on one hand, on preserving key brand properties — such as the logo and color palette — and, on the other hand, on introducing new visual elements that position GEROVITAL DERMA+ as a modern, innovative dermo cosmetic brand.

Graphic elements and structured information were carefully chosen to reinforce the brand’s credibility, expertise, and scientific know-how.

Another key objective was to build a coherent design system that simplifies portfolio navigation — segmenting products based on treatment protocols as well as by face, body, and hair categories.