CONFISERIE by DR.OETKER

SUMMARY

CONFISERIE by Dr.Oetker

Context:

Dr.Oetker aimed to expand in the convenience category with a new line of frozen cakes and pastries - a segment that combines indulgence with ease of preparation. Our task was to develop the naming, positioning and packaging design for the new range.

The goal: create a premium yet accessible brand experience that builds trust, awakens appetite and overcomes the perception that “frozen” means “less than fresh.”

CLIENT:

Dr.Oetker

BRAND:

Confiserie

INDUSTRY:

Food, Frozen Cakes and Pastry

TASK:

Naming, Positioning & Packaging Design

The Brief / The Challenge:

Our job was to create a frozen dessert line that stays true to Dr.Oetker while bringing something new and modern and suitable for this new category. The challenge was to balance familiarity with innovation:

Reassure

Reassure consumers about product quality despite the frozen format;

Differentiate

Differentiate in a competitive, visually crowded shelf environment;

Create

Create coherence across a diverse assortment of pastries and sweets;

Evoke

Evoke a premium feel that resonates with evolving consumer expectations.

The Solution / The Design concept:

Our graphic concept drew inspiration from the refined world of Parisian patisseries - where tradition meets elegance and indulgence. The name, tone and visual identity express a subtle fantasy rooted in this culinary heritage. Product photography takes center stage, showcasing each item in a vivid, mouthwatering presentation, supported by a modern, clean, and premium layout.

The packaging architecture ensures shelf standout through vibrant visuals, strong structure, and metallic logo treatments reminiscent of boutique signage. The result is a visual and emotional bridge between the promise of frozen convenience and the pleasure of artisanal pastry - a range that looks as good as it tastes.