123CREDIT – BRANDNEW

SUMMARY

123CREDIT

Context:

By combining the current options with unique benefits for the customer, 123 CREDIT had the potential to set a new category in the market: the first one stop shop for lending solutions, almost entirely digitized and ready to take convenience to the next level.

CLIENT:

123Credit

BRAND:

123Credit

INDUSTRY:

Financial Services

TASK:

Brand Positioning, Identity redesign

The Brief / The Challenge:

Take the company out of the red ocean of bloody competition, to navigate a blue ocean where the competition just hasn’t arrived, by setting the proper fundamentals for 123CREDIT to be ready to take off on a national scale and even beyond.

The Solution / The Design Concept

From now on, 123Credit will have the rhetoric of a challenger who comes and provokes the current norms and dares people to join the better, normal to our times solution, through:

ITS PERSONALITY

Modern appearance, create the feeling that it is current, that it aligns with a contemporary lifestyle.

Accessible and friendly.

A brand that has something to say.

ITS COMPOSITION

Legible, easy to read even at small sizes.

Scalable, to be easily adapted and integrated in the digital environment, on small screens (which for many represent the 1st screen).

ITS STAND OUT

Inspiring strength, strongness and reliable brand, by being smart, without shouting.

ITS CHROMATICS

Tonic, optimistic, solutions-driven (dynamic).

ITS DESIGN SYSTEM