INEDIT 2025 – BRANDNEW

SUMMARY

INEDIT 2025

Context:

As part of its portfolio evolution, Inedit set out to develop a new tofu range with a modern, youth-focused positioning. The concept “Taste of Asia” introduces 3 SKUs of marinated tofu infused with authentic Asian flavors.

The range targets flexitarian consumers, urban millennials, Gen Z and food lovers seeking new and exciting international culinary experiences.

CLIENT:

New Originals

BRAND:

Inedit

INDUSTRY:

Food / Plant-based

TASK:

Packaging Design

The Brief / The Challenge:

The key challenge was to create a packaging design independent from the mother-brand, with a unique visual identity that resonates with a younger audience. The design needed to evoke an Asian-inspired atmosphere while still feeling modern, premium and relevant to the European market.

The Solution / The Design concept:

We created a fresh and contemporary design system:

- Independent design line distinct from the mother-brand;
- "TOFU" lettering playfully customized, with chopsticks forming the “O” – a cue to Asian culture in a subtle, modern way;
- Asian-inspired typography paired with a clean, minimalist European;
- Color-coded outlines and typography clearly distinguish assortments;
- A window-like packshot framed in vibrant tones, enhanced with a lightly distressed texture to give it a handcrafted, artisanal feel.

The result is a packaging design that speaks directly to young, conscious consumers, blending cultural inspiration, premium cues and shelf impact into one cohesive range.