AEROSOLI by MURFATLAR

SUMMARY

Context:

In the highly saturated wine market, few brands actively speak to a younger audience just beginning their journey into wine. Most labels are either too traditional or overly experimental, making it hard for new consumers to find a relatable starting point.

Aerosoli enters this gap: an entry-level wine brand aimed at younger drinkers (ages 25–30), offering them an approachable and authentic introduction to wine.

CLIENT:

Murfatlar Vinul

BRAND:

Aerosoli

INDUSTRY:

Wine

TASK:

Brand Positioning, Packaging Design

The Brief / The Challenge

The brand needed a clear positioning and a distinct packaging design to attract young adults who are unfamiliar with wine culture but curious to explore it.

The challenge was to make the brand feel modern and fresh, but still comfortably within the wine category.

The label needed to reflect a youthful spirit while keeping enough familiarity to earn trust on shelf.

The Solution / Design Concept

We built the Aerosoli brand around the idea of freedom and spontaneity, a celebration of living in the moment, embracing change, and finding joy in both the meaningful and the seemingly insignificant.

This story is captured in a visual identity that combines a slightly unconventional composition with strong shelf impact.

A calm, seaside-inspired atmosphere, evoking sand, sea, and summer freedom - a design that’s simple, clear and familiar enough, yet visually expressive to stand out and connect emotionally with its audience.