GEROVITAL TRATAMENT EXPERT

SUMMARY

TRATAMENT EXPERT by GEROVITAL

Context:

Gerovital Tratament Expert is a specialized haircare range focused on both intensive treatments (e.g., anti-hair loss, sebum control) and maintenance of hair health and beauty.

With growing shelf competition and shifting consumer expectations, the brand needed a modern update to strengthen its visibility and presence in the treatment category.

CLIENT:

Farmec

BRAND:

Gerovital Tratament Expert

INDUSTRY:

Cosmetics

TASK:

Packaging Redesign

The Brief / The Challenge:

To modernize the packaging while preserving brand recognition, achieving a more contemporary and expert look that reinforces the brand’s credibility in the treatment space.

The goal was to clarify hierarchy, emphasize the sub-brand "Tratament Expert" and differentiate the range effectively from competitors.

The Solution / The Design Concept

We developed a clean, modern facelift that respects the legacy of the original design while elevating it visually.

A packaging concept with clear information hierarchy, guiding the eye from brand to treatment type to specific benefit. Stronger visual emphasis on the "Tratament Expert" sub-brand, reinforcing its authority and specialism.

A unified range color (elegant pearl beige) paired with special production finishes to communicate quality and consistency.

A confident, contemporary look that positions the line squarely in the treatment expertise space, helping consumers navigate the category with trust.

This redesign reinforces Gerovital Tratament Expert as a modern, credible solution for hair care and treatment.